It’s a combination of technology, process, and usability… And learning from the mistakes of traditional call centre sales systems. With a traditional call centre technology, we try to combine CRM, diallers and prospecting lists, salespeople spend much more time managing their sales process than they do on their primary function — sales.

 

CRM is 'list-based', meaning reps must choose who to call and when and organize their own workflows.

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Empathy has designed a 'queue-based' routing technology, forming a dynamic queue of prioritized leads and eliminating the need for deliberation on the part of agents and the possibility of agent bias.

 

This drives the best available leads to your reps, ensuring management logic and best practices are being consistently applied, without compromising on productivity and efficiency.

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By engineering the queue, instantiating the cadence, and continually optimizing and learning from sales engagements, Empathy completely innovates how Sales teams perform:

• Ensuring maximum return on lead investment

• Driving new opportunities into the sales pipeline Increasing sales productivity (often in excess of 100%)

• Prioritizing leads to optimize sales conversion rates Improving efficiency and effectiveness of sales reps

• Automating the sales workflow to the maximum possible extent

• Ensuring sales agents adhere to uniform best practices and sales logic

• Taking decision-making agency/autonomy away from agents

• Giving sales managers maximum control over agent sales behaviour

• Guaranteeing consistent follow up activity in respect of every lead

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