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Digital Lead Generation

Our Cohort digital lead generation team can design and deliver leads into Empathy for you to close.

We look data differently than other performance marketers – we are genuinely trying to match consumers to products and causes they believe in. Finding new customers is hard, and we can help you start the conversation with the right person, at the right time, and we do this by looking at which consumers and potential new clients will fit with your offer.  

We use the full suite of digital traffic sources to find those potential new customers, integrated into Empathy we are able to optimise performance like never before.

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  • Co-Registration Leads

  • Social Leads

  • Telephone Survey Leads

  • Augmented List Data

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Co Registration Leads

Our surveys are focused on a fun, interactive experience, and give brands an opportunity to actively engage with the consumer:

Competition sites that lead to an online survey with marketing offers that are tailored to the registrant based on their profile.   
Traffic is generated via Search, Social (mainly Facebook and Instagram), eDM and affiliate traffic. 
All consumer registrations are verified (email and phone) via our backend lead management systems.  
All leads are compliant with all relevant privacy laws and ACMA and ADMA guidelines.

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Omnilead Telephone Surveys

Omnilead delivers phone-responsive, qualified leads across a wide range of industries.

Our flagship product – Omnilead combines all of our strengths in one:  

  1. Data – we mine our extensive databases to look for the best prospects that match our clients’ needs 

  2. Unity4 Calling teams and Empathy technology

  3. Our world-class coaching and client service team

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Cause-led Social Media campaigns

We drive qualified charity leads using Social Media advertising.

We drive qualified charity leads using Social Media advertising, and we support it via our editorial support of multiple charitable causes.  We use look-a-like audiences as well as broad-matching to achieve outstanding results for our not-for-profit clients.  
We manage every step of the process, from Ads, to landing pages and media planning and buying, all wrapped into one Cost Per Lead, sent directly to your call centre to convert into Regular Donors.  
Calling results from these ads are outstanding, with a 20% uplift in contact rate and a 20-30% uplift in Conversion to contact

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List Rental and Augmented Data

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We provide fresh, geo-targeted consumer records to support:

  • Mail Campaigns

  • Low-cost calling campaigns

We take consented consumers who have signed up to receive 3rd party offers, and we profile them based on which clients and offers they have engaged with previously, as well as geo-demographic and (self-reported) household income and other key pieces of information they share.

We then run them through our proprietary data-management system, Membrain, to make them as accurate and responsive as possible.

We have over 5 million records with rich datapoints to help you drive outstanding Direct Marketing outcomes.

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